Hey, I’m Daniel
Designer with an artistic eye and a love for systems - crafting digital products where strong visuals meet purposeful UX.
OTHER WORK
Before focusing on UX design, I worked across graphic design, branding, and digital content creation. These projects gave me experience with visual storytelling, audience engagement, and creative problem solving - skills I now apply directly in UX.
FOF | Bike Tours
In my role as Head of Operations at Falcons of Fitzrovia (luxury eBike tour startup), I created a clean, user-friendly website to showcase cycling tours and manage bookings. I also developed the company’s brand identity through logo design, photography, and print collateral, including a brochure and business cards.
As a freelance Graphic Designer, I collaborated with several clients, including music festivals and independent brands, to create punchy visual identities. For Nexus (South African music festival), I developed their initial branding to launch their first festival and expanded on it for their second. I also designed posters, merchandise concepts, and promotional materials for larger events like Hotboxed, always tailoring the look and feel to resonate with each unique audience.
Graphic Design & Branding
One of my more recent design projects included building a personal website for a nutrition and wellness coach, blending calming aesthetics with clear service navigation. I also contributed original photography to strengthen the site’s authenticity and align visuals with the client’s brand voice.
Nutrition & Wellness Coaching Practice
During my role in Social Media Marketing at NeatSweets, I created short-form videos (TikTok, Instagram), branded graphics, and social media posts to support the company’s marketing strategy. I also contributed to planning content calendars and campaign rollouts, focusing on playful visuals and consistent branding across all channels.